Holly Willoughby is launching a new multi-platform lifestyle series, with Stanley Tucci, Katherine Ryan, Joanne McNally, Emma Bunton and Nicole Appleton among the first guests confirmed. Holly Willoughby Together launches on Tuesday 28 July and will feature real stories, honest conversations, practical advice and celebrity guests across fashion, beauty, health, food and lifestyle.
The series has been described as a natural extension of the Holly audiences already know, moving her away from a traditional television studio and onto the platforms where viewers are increasingly watching content.
Willoughby said: “I’m so proud of the work all the team who make Together have put into this exciting new project. We’ve had a lot of fun developing it and look forward to seeing what you think.”
The programme will be divided into five recurring strands: Talk Together, Cook Together, Look Good Together, Better Together and Hang Out Together. Filmed in a purpose-built studio with a working kitchen, dining space and seating areas, the format will see Willoughby cook, chat, learn and problem-solve alongside celebrity guests, experts and members of the Together community.
The series will also feature tech safety campaigner Ellen Roome, chefs Lauren Leyva, King the Chef and Original Flava, make-up artist Victoria Penrose and florist Sally Parkes.
Produced by Hungry Bear Media, the company run by Willoughby’s husband Dan Baldwin, the project marks her biggest move into original YouTube programming. Her representatives say she currently reaches a digital audience of around 16 million people.
The series will launch with health technology provider Voy as its founding brand partner. Voy founder and CEO George Pallis said the project supports the company’s aim of making health feel more open and easier to discuss. He added that Voy was proud to back a platform centred on real people and honest conversations, while helping viewers access advice and improve their health.
Willoughby spent 14 years presenting ITV’s This Morning before leaving the programme in 2023. She has since returned to presenting with ITV’s You Bet! and Netflix’s Celebrity Bear Hunt. Her move to YouTube follows a growing number of established British presenters creating programmes directly for digital audiences. The platform gives presenters greater control over format, release schedules and the subjects they cover without being tied to a traditional television slot.
For CultureCues, we have always enjoyed Holly Willoughby’s presenting style, so Together immediately has our interest. The guest list gives the series a strong start, particularly with Stanley Tucci, Katherine Ryan and Joanne McNally involved. The five different strands should also allow it to move naturally between proper conversations and lighter lifestyle content. We are looking forward to seeing how Holly’s style translates to YouTube when the first episodes arrive.
Holly Willoughby Together launches on Tuesday 28 July, with two episodes released each week across YouTube, digital streaming platforms and social media.
Nikki Murray is a UK-based writer, screenwriter and founder & editor of CultureCues, covering film, television, music and pop culture. Her work focuses on storytelling and the moments shaping modern entertainment.